Privacy Policy
How we collect, use, disclose, and protect your information
Effective: January 1, 2026Last Updated: December 28, 2025Version: v2025-12-28
Quick Privacy Links
- Do Not Sell or Share: matchwell.ai/do-not-sell
- Limit Sensitive Personal Information: matchwell.ai/limit-sensitive-info
- Privacy Settings & Data Requests: matchwell.ai/privacy-settings
- Email: privacy@matchwell.ai
1. Information We Collect
- Account: name, phone, email, date of birth, gender.
- Profile: photos, bio, interests, preferences, goals.
- Voice Data: onboarding, feedback, Voice Bridge sessions.
- Digital Twin Data: personality, style, values derived from onboarding.
- Communications: messages, Twin transcripts, feedback, support inquiries.
- Payment data processed by third-party providers.
- Sensitive info (with consent): sexual orientation, gender identity, optional race/ethnicity or beliefs, precise geolocation.
- Device/Usage: device type, OS, browser, pages visited, time spent, connection activity.
- Location: city-level by default; precise only with explicit consent.
2. How We Use Information
- Provide, maintain, and improve services.
- Create and maintain your Digital Twin.
- Facilitate matches and Twin-to-Twin conversations.
- Process transactions and send related information.
- Send technical notices, updates, and support messages.
- Respond to comments, questions, and requests.
- Monitor trends and usage.
- Detect, investigate, and prevent fraud or abuse.
- Personalize and improve experience.
- Improve AI systems using anonymized/aggregated data.
3. How We Share Information
- With matched users: profile data and Digital Twin interactions.
- Service providers: hosting, analytics, payment, security.
- Legal compliance and safety: when required by law or to protect rights/safety.
- Business transfers: mergers, acquisitions, or asset sales.
4. Do Not Sell or Share
We do not sell personal information. You may opt out of any sharing (including analytics/marketing) via Do Not Sell or Share, Privacy Settings, or Global Privacy Control (GPC). GPC signals are honored automatically.
5. Data Storage & Security
- Local-first: Twin data and transcripts stored encrypted on-device; servers process in real time but do not retain raw conversation data.
- TLS 1.3 in transit; AES-256 at rest; security audits and pen tests.
- Retention: personal data deleted within 30 days of account deletion except as required by law or fraud prevention.
6. Your Privacy Rights (California/CCPA/CPRA)
- Know/access, delete, correct personal information.
- Opt out of sale/sharing of personal information.
- Limit use of sensitive personal information to necessary service delivery.
- Non-discrimination for exercising rights.
Exercise rights via Privacy Settings, email privacy@matchwell.ai, or in-app Privacy Settings. We respond within 45 days.
7. Children
MatchWell is 18+ only. We do not knowingly collect data from individuals under 18.
8. Changes to this Policy
We notify users of material changes at least 30 days before they take effect.
9. Contact
- Privacy Officer: privacy@matchwell.ai
- Support: support@matchwell.ai
- Do Not Sell: matchwell.ai/do-not-sell
Digital Twin (AI)Not human • 18+ only
Digital Twins are AI and not human. 18+ only.